6 Things Clients Can Get From Impact Africa—Beyond Media Pitching.
For years, the relationship between PR firms and their clients was
pretty straightforward. PR firms were hired to knock out news
releases to accompany marketing campaigns, pitch journalists,manage events,research, help
manage the inevitable crises and offer some media training for senior
executives.
These days, however, PR firms take on a lot more responsibilities when it comes to the firms-client axis. PR firms still provide media training, media relations and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation.
For companies and organizations of all stripes, more and more PR firms are becoming a legitimate partner, rather than a vendor.
With that in mind, here are six things clients can get from Impact Africa Limited, A PR and Consultancy firm based in Kenya.
1. Critical insights inspired by creative thinking. Every client expects critical thinking. Ask questions, listen for answers. Research first, and allow that information and analysis to inform the PR strategies and tactics you set forth.
2. Collaboration. The ability to effectively put together and bring fresh ideas to the table is essential. Clients expect rich thinking that’s collective and adds value. Collaboration is partnership. Both parties have a vested interest to create this level of interaction.
3. Top talent. Clients seek agency talent that will set their business apart and contribute to marketing success. Clients want and expect senior firm partners as well as a talent pool that is agile, understands their business, creates breakthrough ideas and solves problems.
4. Expanded skills. High-quality content, paid social media strategies, research and analytics, advocacy marketing; these are the expanded skills clients want to see from their agency partner this year and beyond. More value is created by offering new and differentiated skills that address a specific need or pain.
5. Delivery. A well-run program exceeds expectations. Goals and metrics assigned to the campaign are achieved and the results are proof of steps 1-4 outlined above. Delivery is the result of a well integrated, communications machine with top team performance.
6. Measurement. Shopping around for a data and analytic provider may not be a top priority for a client. Great PR firms know the pros and cons of all the top monitoring services and often will have the flexibility to use what's best for a particular client.
What else would you add to the list?
Smith Ananda is a PR and Events Consultant, Manager at Planit254 and intern at Impact Africa. Follow me on twitter @SmithAnanda254,@iAfricaPR or @PLANIT254. Contact me on smithananda@impactafrica.co.ke
These days, however, PR firms take on a lot more responsibilities when it comes to the firms-client axis. PR firms still provide media training, media relations and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation.
For companies and organizations of all stripes, more and more PR firms are becoming a legitimate partner, rather than a vendor.
With that in mind, here are six things clients can get from Impact Africa Limited, A PR and Consultancy firm based in Kenya.
1. Critical insights inspired by creative thinking. Every client expects critical thinking. Ask questions, listen for answers. Research first, and allow that information and analysis to inform the PR strategies and tactics you set forth.
2. Collaboration. The ability to effectively put together and bring fresh ideas to the table is essential. Clients expect rich thinking that’s collective and adds value. Collaboration is partnership. Both parties have a vested interest to create this level of interaction.
3. Top talent. Clients seek agency talent that will set their business apart and contribute to marketing success. Clients want and expect senior firm partners as well as a talent pool that is agile, understands their business, creates breakthrough ideas and solves problems.
4. Expanded skills. High-quality content, paid social media strategies, research and analytics, advocacy marketing; these are the expanded skills clients want to see from their agency partner this year and beyond. More value is created by offering new and differentiated skills that address a specific need or pain.
5. Delivery. A well-run program exceeds expectations. Goals and metrics assigned to the campaign are achieved and the results are proof of steps 1-4 outlined above. Delivery is the result of a well integrated, communications machine with top team performance.
6. Measurement. Shopping around for a data and analytic provider may not be a top priority for a client. Great PR firms know the pros and cons of all the top monitoring services and often will have the flexibility to use what's best for a particular client.
What else would you add to the list?
Smith Ananda is a PR and Events Consultant, Manager at Planit254 and intern at Impact Africa. Follow me on twitter @SmithAnanda254,@iAfricaPR or @PLANIT254. Contact me on smithananda@impactafrica.co.ke
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